Letters to the Editor

A word from our readers


SouthWood: Where’s the Balance?

Writer Jackie Horkan’s piece “A Decade Later, Is St. Joe’s Idealistic Community Living Up to the Hype?” in the May/June issue came closer to an “advertorial” than an attempt at providing a thoughtful analysis to answer the question posed by the title of the piece. Most troubling to us, Horkan never cited the use of our book, “Green Empire: The St. Joe Company and the Remaking of Florida’s Panhandle,” for much of the historical background in her piece.

Had she chosen to, Horkan could have used some of the more balanced perspectives that are discussed in “Green Empire” as well as reported upon by many of the state’s largest newspapers, and that were shared in an interview with one of the authors. Your readership deserves the opportunity to ponder larger issues such as what constitutes appropriate use of public resources to benefit a large private developer; whether the planned community of SouthWood represents sustainable development or sprawl; and how the much-vaunted community addresses affordable housing (not appreciably). These notions figure into the assessment of success as well.

The narrow focus on marketing and financial success provides an inadequate yardstick by which to judge the overall measure of St. Joe’s largest subdivision in Northwest Florida as a civic presence.  

June Wiaz and Kathryn Ziewitz

Editor’s Note: Tallahassee Magazine did not acknowledge the book “Green Empire: The St. Joe Company and the Remaking of Florida’s Panhandle,” which was referenced in researching and writing the stories on SouthWood in the May/June issue. The book, by Kathryn Ziewitz and June Wiaz, was used as a source for some of the historical material, as well as for items used in several highlighted quotes and the timeline. Tallahassee Magazine regrets the omission.

A positive Partnership

What an incredible partnership Springtime Tallahassee has with Tallahassee Magazine – far beyond the professional relationship that produces the magazine insert that yielded tons of positive feedback. It reaches to the heart of maximizing partnerships. Your willingness to be a judge, your staff participating in the grape stomp, the fact that I received personal e-mails from several of your staff prior to the event, all only solidifies the strength of our relationship. Springtime is very fortunate to have Tallahassee Magazine as a sponsor.

On behalf of Springtime Tallahassee, we truly thank you for your belief in our organization and your dedication to its success.
Most appreciatively,

Susie Hall
Executive Director
Springtime Tallahassee

Magazines well done

I just wanted to congratulate you on the latest editions of both Tallahassee Magazine and Emerald Coast Magazine. Both magazines kept me reading from cover to cover! I was so impressed with the quality and depth of the articles. No doubt readers will enjoy these, too. As an advertiser, it feels good to be connected with a publication that keeps raising the bar for interesting, relevant stories.Again, congrats! Keep up the great work!

Samantha Strickland
Director of Marketing
Florida Commerce Credit Union

Corrections & clarifications

In the May/June 2006 issue of Tallahassee Magazine, a photo caption in the “Social Studies” section contained inaccurate information. David Copeland, John Whitman and Ted Hunt were the gentlemen pictured in the bottom center photograph for the 10th Annual Nutcracker Golf Classic.

In the May/June 2006 issue of Forgotten Coast, two dates have been changed in the Calendar of Events. The Tenth Annual Port St. Joe Scallop Festival now will be held Aug. 26-27, and Christmas on the Coast has been rescheduled to Dec. 1-2.


Categories: Quick Reads