Fresh From Florida: Taste the Benefits of Buying Local

Discover the flavor and impact of homegrown goodness

When it comes to flavor and freshness, nothing compares to produce picked straight from the farm and served close to home. “Food simply tastes better when it’s grown nearby,” says Susie McKinley, director of marketing and development for the Florida Department of Agriculture and Consumer Services. “Produce is crisper and fresher, and seafood is firmer and more flavorful. Why wouldn’t you choose local?”

Florida’s agricultural landscape is vast and diverse, boasting 44,400 farms and ranches across nearly 10 million acres. From citrus groves to cattle ranches, these lands offer a rich variety of fresh products. Known as the “winter garden” of the U.S., Florida supplies fresh produce to the Eastern Seaboard during the cold winter season. “When you choose local, you’re getting the freshest food while supporting your neighbors,” McKinley explains. “Farmers are deeply connected to the land, managing natural resources responsibly with sustainability in mind.”

Seasonality is key to enjoying Florida’s freshest offerings. From October through July, Florida’s farms yield abundant produce, while its waters provide seafood year-round, with only a few species under seasonal restrictions. Understanding what’s in season can elevate your meals. Fresh From Florida provides a wealth of resources, including seasonal guides and recipes, to help you enjoy Florida’s bounty at its peak. “Knowing what’s fresh ensures the best flavors on your plate,” McKinley says.

To stay connected to Florida’s vibrant agricultural community, join the Fresh From Florida Club. Members receive monthly emails featuring exclusive recipes, insights from the state of Florida’s culinary ambassador Chef Justin Timineri, and updates on Florida products. “It’s the perfect way to celebrate and savor Florida’s incredible bounty,” McKinley shares.

“Fresh From Florida is more than a front-facing brand for the Florida Department of Agriculture and Consumer Services. The sunny logo indicates that products are from Florida and provides shoppers the confidence in their food’s origins,” McKinley adds. By choosing Fresh From Florida, you’re not just treating yourself to superior flavor—you’re supporting sustainable practices, investing in local farmers, and strengthening your community.

Visit freshfromflorida.com to explore what’s in season, discover inspiring recipes, and sign up for the free e-newsletter. To catch up with Fresh From Florida follow us on social media @FreshFromFlorida on Facebook
and Instagram.