2024 Professional Profile: Red Wing Shoes

Michelle Beard, third-generation owner and Jarrad Beard, Fourth-generation owner

The shoes you choose to put on your feet are important. A good shoe carries you from one location to the next with comfort and ease. A quality shoe makes all the difference after a long, hard day on the job.

Since 1905, Red Wing Shoes has been recognized for the lasting difference they make in others’ lives based on comfortable, customized fits and the highest quality craftsmanship.

While the flagship is located in Minnesota, the Tallahassee Red Wing store was opened in 2016. Michelle Beard and Jarrad Beard purchased the store in March 2023. They come from a multigenerational family in the Red Wing Shoe business and have ever since imparted what makes these shoes special to the Tallahassee community.

Whether you’re seeking a shoe for work, hiking, hunting or casual wear, the experienced staff will outfit you with the precise fit for your foot and shoe needs. 

When you enter Red Wing, you’re transported to a bygone era of customer service, where you’re provided with one-on-one attention. You’re seated on a fitting stool, where the associate then takes 16 key measurements to find the shoe for you.

Unlike other companies, Red Wing associates are highly trained in each shoe and proper sizing to help rule out discomfort, slips, trips and falls, improving overall health and performance. Since 2023, Beard has more than tripled the amount of inventory available.

“We love interacting with our customers and being able to provide them with solutions,” said Jarrad. “We are here to help and want you to entrust us to take care of your shoe needs.”

You will not only walk out with your new favorite shoes but also with a best-in-class warranty and a complimentary lifetime tuneup that includes free cleanings, oiling, stitching, new laces, dying and any repairs for the lifetime of the shoe.

As a means of contributing to the community and local workforce, the company offers the Red Wing for Business Program Partnership.

Whether you’re involved in construction, energy, manufacturing, transportation or other trade work, Red Wing has a partnership program where they outfit a company’s employees in properly fitted footwear. Should a pair of shoes be needed on the job site, the store can hand deliver them to that location.

“This is not your traditional shopping experience,” said Jarrad. “It’s an experience where we form partnerships and relationships with customers.”

Red Wing Shoes

800 Capital Circle SE | (850) 999-1680 | RedWingShoes.com