Moore Communications Group
“Like theater’s imaginary fourth wall, through which the audience sees the action in the world of the play, we sought to design an interactive cover that would appeal to the reader’s senses. We wanted to involve the community, to engage them through social media (#BestOfTally) and create a digital component. Easier said than done! Using the Best of Tallahassee logo as our inspiration we produced Post-it notes and invited Tallahasseans from all walks of life to write what ‘The Best of Tallahassee is …’ for them. The final result is a beautiful photo made up of hundreds of unique messages, a community engagement at an October Downtown GetDown and a series of behind-the-scenes time-lapse videos.”

Moore Communications Group Team
Vice President: Nanette Schimpf
Director of MCG Latino: Fernando Rodríguez
Director of Digital Design: Darren Allen
Art Director: Justin Smith
Photography: Bryan Honhart, Black & Hue Photography
Location: Urban Outfitters at CollegeTown
Plants: Tallahassee Nurseries