It all started with a high school graphic art project, when fifteen year old Madison McDaniel designed a store logo for Sparkle by Madison. At the time it was just a dream for a girl infatuated with all things pink, fashion, and sparkly. Little did she know it would lead to a blossoming business connecting local women and girls to fabulous fashion at reasonable prices.
For years she had tagged along with her mom, a buyer for a local hospital gift shop, to the Atlanta market and her time there only added to her desire to try a business of her own. Looking for a way to make a little extra money and brave enough to try being her own boss, Madison purchased a small amount of jewelry and dresses and started selling them to her friends on Facebook under the name Sparkle by Madison that she had dreamed up for her school project. It turned out that her friends couldn't get enough and within a few, short months, she began doing home shopping parties.
Home shopping parties grew to women's shows around the Southeast US. At seventeen years old, the young entrepreneur found herself facing a new challenge. She needed a storefront to keep up with the demand for her clothes, so she searched out a little location in Midtown Tallahassee and finally set up shop for real.
Now, Madison has expanded her business to include multiple shops, where ladies can satisfy their fashion fancy. That logo created long ago now graces signs and shop windows, ushering customers into a pink paradise. Finally she has expanded her dream and that logo has found a new online home, where she can share the joy of affordable style with a whole new neighborhood. Don’t forget to stop by often! New styles are always popping up and there’s sure to be something you will love!