Turn Your Favorite Fashion Brand Names into Interior Designs

Many of fashion’s biggest stars are turning their sense of style to furniture, textiles, bedding and accessories for the home

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Courtesy of Tuskers Home Store


Fashionistas must be elated. Now they can tap their stiletto-heeled Jimmy Choos across an Isaac Mizrahi rug, curl up on a Calvin Klein sofa, fluff a Trina Turk pillow, toss a Ralph Lauren throw, and then sip a Bellini from a Giorgio Armani glass.

Rigid classicists may wrinkle their noses in disapproval as the blizzard of fashion brand names invades every corner of the house, but Emerald Coast interior designers are more broadminded. They point out that fashion designers’ great sense of style translates well into home furnishings, and that consumers drawn to fashion imagery may well end up with more sophisticated rooms.

“For a very long time, color and style trends have come from high-fashion runways, then transitioning to local designer racks and finally to home interiors,” says Lindsay Miller, a designer with Lovelace Interiors in Destin. “The difference is that so many high-profile designers now have their own home furnishings brands, and why shouldn’t they? They set the trends, so I think that it’s only appropriate that they should design for the home as well.”

Jessica Faircloth of Lemongrass Interiors in Santa Rosa Beach agrees, with one minor point to ponder.

“Yes, there’s a direct link between fashion and interior design, and it can expand consumers’ visual vocabulary,” she says. “And good design is good design, no matter who does it. But let’s face it: How many of the fashion designers really design that chair or that bed? Most are actually tastemakers who approve or disapprove designs put in front of them. Look, is there anybody who believes that über-model and actress Sofia Vergara really designs clothing or coffee tables? Her name adds star power to products. It’s as simple as that. And there’s nothing wrong with that. It’s good business.”

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