The True Power of Your Eyebrows


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3. Brush, trace, brush.

Brush brows with a spoolie — a little round brush that looks like a mascara wand. Trace the bottom line of brow with a fine-pointed brow pencil, emphasizing proper arch placement, as per the formula. Continue to the desired length, following the natural shape of the eye socket. Brush again.


4. Find the right color.

There aren’t any hard-and-fast rules about what color your brows should be: Marilyn Monroe was beautiful with a striking contrast between her blonde hair and ultra-dark brows, and fashion designer Marc Jacobs caused a stir earlier this year when his runway models all had bleached brows. But for a natural look, choose a brow color that’s a shade or two darker than your hair, and stick with colors that match the tone of your hair (cool with cool, warm with warm).


5. Fill, fluff, feather.

Beginning at the innermost point, fill your entire brow in with light, feathery strokes. These strokes are what give the brows their full, youthful appearance, so it’s important to be meticulous. 

Over time, hair loss can gradually occur, giving eyebrows a sparse and tired look. Once brows are filled, brush and fluff again. “That can happen for a number of reasons,” Buchanan says of brow hair loss. “One, we over-tweezed. Or two, just life in general. Your hormones change, or something like that, and it can just begin to thin out, particularly at the tail.” 

Expert tip  Consider switching to a brow pomade (such as Anastasia Beverly Hills, DIPBROW Pomade — $18 locally at Sephora and Ulta) for a youthful, fun and fuller brow.


6. Highlight for effect.

To fix any imperfections, trace the bottom of your brows with a highlighting pencil. For brows that really pop, highlight both top and bottom. “Arch definition is definitely a big thing,” Schultz says. 


7. Almost done.

For the final touches, brush brows once more. For a look that will last all day, finish with a clear holding gel.

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